Identifying your ideal side hustle is an entire process. There are many things to consider and in this article, I will summarize everything you need to know, in a few minutes. “Sri Lanka’s female workforce participation is extremely low.” The International Labour Organization A major factor for this is the perception (across most communities) that …
Fact: It is crucial to have Pinterest for businesses. While there are many different platforms that businesses need to be actively involved in, in order to build their customer base and get more sales, Pinterest is one of the tools that is often underestimated and overlooked. No lie – even I didn’t believe in Pinterest …
Top 6 Reasons Why You Need Pinterest For Businesses Read More »
Did you know that you can change the way someone thinks of something just by rearranging a few words in your sentence? You can sell anything to anyone with just a few tweaks in how you present it to them – by using the framing effect. In this article, I will explain how this is …
The Framing Effect: How To Sell Anything To Anyone (With Examples) Read More »
What is the difference between someone who uses Instagram Insights and someone who doesn’t? Have you ever noticed how some people on Instagram have 10,000 followers while others have a few hundred? Some profiles always have the same number of followers – the count never really moves. Why is that? The answer is pretty obvious …
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Point-of-sale marketing (POS Marketing) is one of the most popular and effective marketing methods that is used by almost every single retailer worldwide. In This Article: What is POS Marketing? Point-Of-Sale (POS) Marketing Vs Point-Of-Purchase (POP) Marketing POS Marketing Tips Best POS Marketing Product Placement Locations Advertisement Think about this. Imagine you just finished looking …
What Actually Is Point-Of-Sale Marketing? (POS Marketing) Read More »
Finding your niche is one of the most important things to take note of when it comes to almost anything. Before we get into how you can find your niche, let’s understand what the word ‘niche’ means. What will be covered: What is a niche? Niche market vs mass market Advantages of having a niche …
Does free shipping get you more sales for your business? Think about this. When you’re doing your online shopping, how many times have you abandoned your cart simply because of the extra shipping cost? Or if you ended up paying for your items anyway, how many times has the shipping cost made you think twice …
Before I get into explaining what the anchoring effect is all about, let me tell you a little story first. The Story On January 27th, 2010, Steve Jobs introduced the iPad to the world for the first time. Back in 2010, people barely knew the functions within an iPad. It was an alien product to …
The Anchoring Effect: The Trick That Makes You Overpay Read More »
The decoy effect is a “trick” used by marketers to make you unintentionally go for the larger or more profitable option when you buy products. Let’s say you went to Starbucks to get yourself a coffee. You’re given two options – Small and Large. The $3.50 small coffee seems a lot cheaper than the $6 …
The premium pricing strategy is one of the four strategies used by marketing managers when it comes to positioning their products and services in the marketplace.
