Does free shipping get you more sales for your business? Think about this. When you’re doing your online shopping, how many times have you abandoned your cart simply because of the extra shipping cost? Or if you ended up paying for your items anyway, how many times has the shipping cost made you think twice […]
‘Free Shipping’ As A Sales Tactic Read More »
Before I get into explaining what the anchoring effect is all about, let me tell you a little story first. The Story On January 27th, 2010, Steve Jobs introduced the iPad to the world for the first time. Back in 2010, people barely knew the functions within an iPad. It was an alien product to
The Anchoring Effect: The Trick That Makes You Overpay Read More »
The decoy effect is a “trick” used by marketers to make you unintentionally go for the larger or more profitable option when you buy products. Let’s say you went to Starbucks to get yourself a coffee. You’re given two options – Small and Large. The $3.50 small coffee seems a lot cheaper than the $6
The Decoy Effect: What Is It And How To Use It Read More »
The premium pricing strategy is one of the four strategies used by marketing managers when it comes to positioning their products and services in the marketplace.
What Is The Premium Pricing Strategy? Read More »
What is the Pareto Principle? Well, let me give you a small example to help you understand. Have you ever realized that out of all the clothes in your closet, you only wear around 20% of them, 80% of the time? It was Joseph M Juran, who published this concept that helps with quality control
What Is The Pareto Principle? Read More »
In this article, I will be telling you how you can make passive income from digital products. If you are new to the topic or you haven’t heard of digital products, I highly recommend that you read my article that explains what Digital Products are, the different types of digital products, and their advantages. There
How To Make Passive Income From Digital Products Read More »
Market research is an important step that every project needs to do before getting into it, regardless of the sector. Good market research will decide if your business or project will be a success or a failure. Before discussing market research, let’s first understand what ‘research’ is. It is doing a study or an investigation
How To Do Good Market Research Read More »
If you’ve come across digital products before or if this is the first time you’re hearing of them, this is something that you REALLY need to know. What’s the buzz? Why are digital products always being talked about? Why is everyone looking into this topic lately? Well, the reason is simple. It is one of
What Are Digital Products and Their Mind-Blowing Advantages Read More »
