Different Pinterest Pin Types & How To Use Them

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It’s time to spill the beans on the most asked question, What are the different Pinterest pin types and how to use them correctly.

If you’re feeling a little bit lazy and want a quick look at the pins, don’t worry I got them right here for your ease!! – Click to learn how to use them correctly!

What are these Different Pinterest Pin Types?

Diving into Pinterest, one of the biggest confusions I faced was not knowing what each type of pin was meant for. With such a wide variety of options to post with, it took me time to figure out what each type meant and what were the best times to post it. But don’t worry, I’ve got you covered! I’ve done a ton of research and experiments on my own Pinterest page and figured out what each pin means and what are the best ways to post each pin in order to optimize Pinterest Traffic and engagement. So without further ado, let’s jump right into it!

Static Pins

So to start off, let’s talk about the most commonly used pin, static pins (sometimes called standard pins). These pins are what are generally used to drive traffic to your domain because it allows a Pinterest user to visit a website just by clicking on the pin. Static pins can either be an image or you can add text overlay or even just a plain solid color with text. 

The most common sizing for static pins are 1500 x 1000. The greatest part about these pins is how links directly send users to the intended website. Static pins can also be used to drive traffic to opt-ins, products you sell, podcasts you’ve created, Youtube videos, etc. Usually the majority of pins created on Pinterest should be static pins in order to meet the main goal of driving traffic to your website.

Video Pins

Now this type of pin is a little more complicated than static pins. Video pins can be between 4 seconds and 15 minutes. On average, I suggest the video pins you post are usually between 6 to 15 seconds. This is because the average Pinterest user usually only looks at a video pin for about that time. Frontload the beginning part of your video to any text or call-to-action you want to include in the video pin.

Video pins can also link to your domain but the downside is that unlike static pins, video pins can’t direct the user to your domain with just 1 click. Users have to click on the 3 dots at the corner of the pin to visit the domain. This is the main reason why video pins are generally used to build engagement rather than drive traffic. If it also used to increase your follower base on Pinterest due to the build up of engagement.

The aspect ratio of video pins is 2×3 or 9×16 which is the same as static pins or idea pins.

Idea Pins

Idea pins are great for on-platform engagement and to grow following. Idea pins typically aren’t used to be traffic drivers. Idea pins used to be a multi-slide pin. 

However, in recent days, Pinterest has started to change up this function. Pinterest has started to change this feature. Previously made idea pins were turned into video pins and some Pinterest users even lost the idea pin function all together. Pinterest has yet to release an official statement about this update but for now, this is what we know.  

Idea pins can either be static or video. They are generally between 4 and 59 seconds.  Good idea pin is a pin that conveys a full idea to users. For example, a recipe maker could pin a post about a new recipe and how to make it. As a user, if I am able to understand the recipe and how to make it step by step without too many questions, it is considered a good idea. 

You can also link products on your idea pins and idea pins can also be used for ads.

Carousel Pins

I usually use this type for ads. Carousel pins are basically a multi-slide pin. The plus point to these pins is how we can add a different URL to each slide of the pin if we want to. Carousel pins are used to drive traffic to your website as well because of how these allow users to visit your domain with just 1 click.

The best performing carousel pins I have come across were used in ads and were with the intention of selling a particular product. The downside, though, is how carousel pins cannot be scheduled with multiple URLs through the use of a third party scheduling app. So my suggestion for this is to use the native Pinterest scheduler provided on Pinterest itself.


And there you have it! That is all you need to know to get started with the different Pinterest pin types. Now that you know how each function works and what each type is best used for, you are on your way to growing traffic and building engagement on your Pinterest and Domain in no time!

If you’re too caught up with everything that’s going on and have no time to focus on your Pinterest, let me. I manage the Pinterest accounts of multiple established businesses and drive traffic from it directly to their websites, stores or landing pages. If you want to know what it might be like to work with me, drop me an email at hello@smartiac.org. I’ll send you a custom proposal! Happy pinning!

Got Pinterest questions? We’ve got your back! Check these articles for some Pin-tastic info!!

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