How to create pins that get clicks and saves on Pinterest

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Are you struggling to create pins that get clicks and saves on Pinterest? As a regular Pinterest user with years of experience in designing pins, I have learned a thing or two about creating pins that get clicks and saves. Pinterest is a visual search engine, and with over 459 million active users, it is the perfect platform to showcase your creativity, promote your brand, or just have some fun! If you’re new to Pinterest and are not using the platform yet, you need to read my article on the top 6 reasons why you need Pinterest.

How to get more clicks and saves on Pinterest - Smartiac article by ovini nishadi

Getting clicks and saves, however, is a whole different case. In this article, I will share with you my top 8 tips for creating pins that get clicks and saves on Pinterest. So, let’s dive in!

Tip 1: Use high-quality images

The first and foremost thing you should focus on while creating a pin is the quality of the image. Pinterest is a platform where visuals speak louder than words, and your images need to stand out from the crowd. Pins with high-quality images get 20 times more saves than those with low-quality images. So, make sure you use high-resolution images with a minimum size of 600 x 900 pixels.

Remember, a picture is worth a thousand words, and a high-quality image is worth a thousand clicks!

Tip 2: Create visually appealing designs

Design is the soul of your pin. The more visually appealing your pin is the more clicks and saves it will get. Use bold, contrasting colors, clear typography, and eye-catching graphics to make your pin stand out. According to a survey, 85% of Pinterest users prefer pins with multiple images, so use collages or multiple images in your pins to make them more engaging.

Your design is your chance to make a lasting impression. Make it count!

Tip 3: Add text overlays

Adding text overlays to your pins can significantly increase their visibility and engagement. Use short, catchy headlines or taglines that summarize your content and make it more interesting for the users. Pins with text overlays get 55% more saves than those without text.

A well-crafted headline can be the difference between a scroll and a click!

Tip 4: Use relevant keywords

Pinterest is a search engine, and keywords are the key to getting discovered on this platform. Use relevant keywords in your pin title, description, and alt text to increase its visibility in search results. Pins with relevant keywords in the description get 30% more engagement than those without.

Keywords are your secret weapon to get discovered on Pinterest!

Tip 5: Optimize for mobile

More than 85% of Pinterest users access the platform from their mobile devices, so it’s essential to optimize your pins for mobile viewing. Use vertical images with a 2:3 aspect ratio to ensure that your pin looks great on both desktop and mobile devices. Also, make sure that your text overlays are readable on small screens.

Mobile optimization is the key to reaching a wider audience on Pinterest!

Tip 6: Add branding elements

Branding is essential to make your pins stand out and promote your brand on Pinterest. Add your logo, brand colors, or any other branding element to your pins to make them more recognizable. Pins with branding elements get 67% more engagement than those without.

Branding is your chance to leave a lasting impression on your audience!

Tip 7: Test and analyze your pins

Testing and analyzing your pins can help you understand what works and what doesn’t on Pinterest. Use Pinterest analytics to track your pin performance, including clicks, saves, and impressions. Test different designs, headlines, or keywords to see which ones perform best and optimize your pins accordingly.

Testing and analyzing your pins can help you improve your performance and reach new heights on Pinterest!

Tip 8: Be consistent and active

Finally, consistency is the key to success on Pinterest. Be consistent in your branding, content, and posting schedule to build a strong presence on the platform. Knowing how to create pins that get clicks and saves on Pinterest is not enough. You need to be consistent in doing them as well. Also, be active on the platform by engaging with your audience, commenting on other users’ pins, and sharing relevant content.

Even if you followed all the 7 tips before this, if you don’t have consistency, it just won’t work. Consistency and activity will help you grow your pinterest account to bring you more views and saves!

Big and Bold High Converting Pinterest Pins - Smartiac by Ovini Nishadi

One amazing app that can really help you with consistency on Pinterest is Tailwind. It’s an amazing social media marketing tool that can help you skyrocket your Pinterest game!

Tailwind App

With Tailwind, you can schedule your Pins in advance, so you don’t have to worry about being online at the right time to post. Plus, it has an awesome feature called SmartLoop, which automatically recycles your high-performing Pins, so you can keep them fresh and relevant.

Did you know that using Tailwind can increase your engagement on Pinterest by up to 2-3x and drive 6x more traffic to your website?

It’s true! Plus, with Tailwind’s analytics, you can track the performance of your Pins and get recommendations on the best times to post, so you can get even more engagement and traffic.

But that’s not all! Tailwind Tribes are like little communities of Pinners who share each other’s content and help each other grow. You can join Tribes in your niche or create your own, and watch your reach expand even further!

Start using Tailwind and watch your Pins take off!


In conclusion, creating pins that get clicks and saves on Pinterest is not rocket science. By following these eight tips, you can create visually appealing pins that attract the attention of your audience and drive engagement. Remember, Pinterest is a platform where creativity, quality, and consistency are rewarded, so be persistent and have fun while creating your pins. Happy Pinning!

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