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Nano-influencers have the highest engagement rate on social media. According to a study by HypeAuditor, nano-influencers with fewer than 5,000 followers have an average engagement rate of 5%. This is much, much higher than the engagement rate of macro-influencers (1.6%) and mega-influencers (0.8%). But who are nanoinfluencers really? And where do you find them? And are they better than all the other types of influencers?
Who is a nano-influencer?
A nano-influencer is a social media user with a following of between 100 and 10,000 people. They’re not professional influencers, and they don’t have the same level of reach as macro or mega influencers. But that doesn’t mean they’re not valuable.
In fact, nano-influencers can be a great way to reach a specific audience and build brand awareness. Here’s why:
- Nano-influencers have a close relationship with their followers. They’re more likely to engage with their comments and messages, and they’re more likely to be trusted by their followers.
- Nano-influencers are often experts in their niche. This is because they choose to focus on a specific topic or interest, which allows them to build a following of people who are interested in the same thing.
- Nano-influencers are more affordable than other types of influencers. Nano-influencers typically charge less than micro-influencers, mid-tier influencers, and macro-influencers. This makes them a more affordable option for businesses with limited budgets.
Why should you care about nano-influencers?
If you’re a small business or startup, nano-influencers can be a great way to reach your target audience and build brand awareness. They’re affordable, they have a close relationship with their followers, and they’re often experts in their niche.
Here are a few examples of how nano-influencers have been used to promote brands:
- A small coffee shop partnered with a nano-influencer who was known for her love of coffee. The nano-influencer posted a series of photos and videos of herself enjoying the coffee shop’s coffee, and she encouraged her followers to check it out. The coffee shop saw a significant increase in sales after the partnership.
- A new clothing brand partnered with a nano-influencer who was known for her stylish sense of fashion. The nano-influencer posted a series of photos of herself wearing the brand’s clothes, and she encouraged her followers to check out the brand’s website. The clothing brand saw a significant increase in website traffic after the partnership.
- A travel agency partnered with a nano-influencer who was known for her love of travel. The nano-influencer posted a series of photos and videos of herself traveling to different destinations, and she encouraged her followers to book their next vacation with the travel agency. The travel agency saw a significant increase in bookings after the partnership.
How to find nano-influencers?
There are a few different ways to find nano-influencers. You can:
- Search for nano-influencers on social media. Use hashtags related to your niche to find nano-influencers who are already talking about your products or services. Or honestly, just ask around!
- Use a nano-influencer marketing platform. There are a number of platforms that can help you find nano-influencers. These platforms will allow you to set up filters and search for nano-influencers based on their follower count, niche, and other factors.
- Reach out to nano-influencers directly. If you see a nano-influencer who you think would be a good fit for your brand, reach out to them directly. Send them a message and introduce yourself. Explain your brand and why you think they would be a good fit for a partnership.
How to work with nano-influencers?
Once you’ve found some nano-influencers that you want to work with, it’s important to set clear expectations. Here are a few things to keep in mind:
- Be clear about what you’re looking for. What do you want the nano-influencer to do? Do you want them to post a photo of your product? Write a blog post about your brand? Create a video review?
- Be clear about your budget. Nano-influencers are typically affordable, but it’s important to set a budget before you start working with them.
- Be clear about your timeline and let the nano-influencer know when to post about your brand.
Working with nano-influencers can be a great way to reach your target audience and build brand awareness. By following these tips, you can find nano-influencers who are a good fit for your brand and work with them to create successful partnerships.
Who are the other types of influencers?
yes, there are so many types of influencers. And most of the time, they’re categorized based on their follower counts like below:
- Micro-influencers have between 1,000 and 100,000 followers. They’re often more engaged with their followers than nano-influencers, and they can be a great way to reach a specific audience.
- Mid-tier influencers have between 100,000 and 500,000 followers. They’re typically more established than micro-influencers, and they can reach a wider audience.
- Macro-influencers have between 500,000 and 1 million followers. They’re often celebrities or experts in their field, and they can reach a very large audience.
- Mega-influencers have more than 1 million followers and they’re the most popular influencers, with the ability to reach a massive audience.
Each type of influencer has its own advantages and disadvantages. Nano-influencers are the most affordable, but they have the smallest reach. Micro-influencers have a larger reach than nanoinfluencers, but they’re not as affordable. Mid-tier influencers have a larger reach than micro-influencers, and they’re more affordable than macro-influencers. Macro-influencers have the largest reach, but they’re the most expensive.
But always remember,
The best type of influencer for your brand will depend on your budget and your goals.
If you’re on a tight budget, nano-influencers may be a good option. And if you’re looking to reach a wider audience, micro-influencers or mid-tier influencers may be a better choice. Having a larger budget will give you more options and so if you want to reach a massive audience, macro-influencers may be the best option.
I hope you enjoyed this article! If you have any questions, please feel free to leave a comment below.
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Hey! I’m the co-founder of Smartiac – a pinterest management agency for the home furnishing industry. If you’re a furniture store owner or marketing manager looking for assistance with pinterest management, definitely get in touch with me!
