How to Create Stunning Pinterest Boards For Furniture Brands

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Pinterest is perfect for showing off your furniture. For furniture brands, creating eye-catching Pinterest boards can attract customers and boost engagement. But this is something that brands always get wrong- most brands don’t understand the components that go into creating attractive Pinterest boards. Here’s a simple guide to help you make amazing Pinterest boards that make your furniture brand stand out.

Choose Your Board Themes

Before you start pinning, decide on clear themes for your boards. Themes help keep everything organized and make it easier for people to find what they want.

• Think about what your customers are interested in.
• Look at popular trends and themes on Pinterest for inspiration.
• Make sure your themes reflect your brand’s style and values.

Use Great Photos

Pinterest is all about pictures, so using high-quality images is a must. Make sure your photos are clear, bright, and look professional.

• Show your furniture in real home settings to help people imagine it in their own homes.
• Use lifestyle shots that tell a story and show how the furniture can be used.
• Include close-ups to show details and textures, making your products look even more appealing.

Write Simple Descriptions

Each pin should have a clear and engaging description. Descriptions help users understand what the pin is about and why it’s useful.

• Use keywords related to your furniture and themes to make your pins more searchable.
• Give helpful information or tips that add value to your pins.
• Include a call-to-action, like “Shop now” or “Learn more,” to guide users on what to do next.

Use the Right Keywords

Pinterest is a search engine, so using the right keywords helps more people find your boards. Use relevant keywords in your pin descriptions, board titles, and pin titles.

• Research popular keywords in your niche to see what people are searching for.
• Use a mix of broad and specific keywords to reach a wider audience.
• Keep your descriptions natural and informative, not stuffed with keywords.

Pin Regularly

Consistency is key on Pinterest. Regular pinning keeps your boards active and engaging, and helps you build a loyal following.

• Schedule your pins using tools like Tailwind to ensure you post regularly.
• Pin a mix of your own content and high-quality content from others to keep your boards diverse.
• Stay active by repinning, commenting, and engaging with other users to build a community.

Create Collaborative Boards

Collaborative boards let you invite others to contribute pins. This can increase engagement and bring fresh content to your boards.

• Collaborate with influencers or customers who can add valuable content.
• Set clear guidelines for contributions to maintain quality and relevance.
• Promote your collaborative boards on social media to attract more contributors and followers.

Check Your Analytics

Regularly check your Pinterest analytics to see which boards and pins are doing well. Use this info to adjust your strategy and improve your boards.

• Track metrics like impressions, saves, and clicks to understand what works.
• See which pins drive the most traffic to your website and focus on creating similar content.
• Try out different types of content and themes to see what resonates with your audience.

In Conclusion

Creating good pinterest boards for furniture brands can boost your online presence and attract more customers. By choosing clear themes, using great photos, writing simple descriptions, using the right keywords, pinning regularly, creating collaborative boards, and checking your analytics, you can make your Pinterest account a powerful marketing tool.

Contact Smartiac today, and we’ll help you create beautiful Pinterest boards that show off your furniture and get results!