Marketing » Page 4 of 4

What Actually Is Point-Of-Sale Marketing? (POS Marketing)

All, Marketing / Ovini Nishadi / December 4, 2021

Point-of-sale marketing (POS Marketing) is one of the most popular and effective marketing methods that is used by almost every single retailer worldwide. In This Article: What is POS Marketing? Point-Of-Sale (POS) Marketing Vs Point-Of-Purchase (POP) Marketing POS Marketing Tips Best POS Marketing Product Placement Locations Advertisement Think about this. Imagine you just finished looking […]

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How To Find Your Niche

All, Business, Marketing / Ovini Nishadi / October 29, 2021

Finding your niche is one of the most important things to take note of when it comes to almost anything. Before we get into how you can find your niche, let’s understand what the word ‘niche’ means. What will be covered: What is a niche? Niche market vs mass market Advantages of having a niche

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‘Free Shipping’ As A Sales Tactic

All, Marketing / Ovini Nishadi / October 9, 2021

Does free shipping get you more sales for your business? Think about this. When you’re doing your online shopping, how many times have you abandoned your cart simply because of the extra shipping cost? Or if you ended up paying for your items anyway, how many times has the shipping cost made you think twice

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The Anchoring Effect: The Trick That Makes You Overpay

All, Marketing / Ovini Nishadi / October 2, 2021

Before I get into explaining what the anchoring effect is all about, let me tell you a little story first. The Story On January 27th, 2010, Steve Jobs introduced the iPad to the world for the first time. Back in 2010, people barely knew the functions within an iPad. It was an alien product to

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The Decoy Effect: What Is It And How To Use It

All, Marketing / Ovini Nishadi / September 29, 2021

The decoy effect is a “trick” used by marketers to make you unintentionally go for the larger or more profitable option when you buy products. Let’s say you went to Starbucks to get yourself a coffee. You’re given two options – Small and Large. The $3.50 small coffee seems a lot cheaper than the $6

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What Is The Premium Pricing Strategy?

All, Marketing / Ovini Nishadi / September 26, 2021

The premium pricing strategy is one of the four strategies used by marketing managers when it comes to positioning their products and services in the marketplace.

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What Is The Pareto Principle?

All, Marketing / Ovini Nishadi / September 17, 2021

What is the Pareto Principle? Well, let me give you a small example to help you understand. Have you ever realized that out of all the clothes in your closet, you only wear around 20% of them, 80% of the time? It was Joseph M Juran, who published this concept that helps with quality control

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How To Make Passive Income From Digital Products

All, Business, Marketing / Ovini Nishadi / August 18, 2021

In this article, I will be telling you how you can make passive income from digital products. If you are new to the topic or you haven’t heard of digital products, I highly recommend that you read my article that explains what Digital Products are, the different types of digital products, and their advantages. There

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How To Do Good Market Research

All, Marketing / Ovini Nishadi / August 17, 2021

Market research is an important step that every project needs to do before getting into it, regardless of the sector. Good market research will decide if your business or project will be a success or a failure. Before discussing market research, let’s first understand what ‘research’ is. It is doing a study or an investigation

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What Are Digital Products and Their Mind-Blowing Advantages

All, Business, Marketing / Ovini Nishadi / August 13, 2021

If you’ve come across digital products before or if this is the first time you’re hearing of them, this is something that you REALLY need to know. What’s the buzz? Why are digital products always being talked about? Why is everyone looking into this topic lately? Well, the reason is simple. It is one of

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